JCPenne
2014 oscars
campaign

Since Q4 2013, 6 quarters of same-store sales growth, reversing the 9 consecutive quarters of sales decreases

+39% YOY increase in stock price (October 2014 to October 2015)

Major improvements in all key brand metrics, including reported visitation, brand loyalty and brand engagement

Creative that was written about and talked about, including the top-rated campaign on the 2014 Oscars broadcast